Building on the success of previous IBM projects, we were asked to create a large-scale interactive for Think 2024 that brought the watsonx product portfolio to life, inspiring audiences with real customer proof-points and breathtaking visuals. A live experience controlled via an elegant physical interface let Think attendees get hands on with generative visuals that unpacked the benefits of generative AI.

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From sustainable operations to customer experience, 6 business domains where watsonx works to make processes more intelligent were visualised through bespoke generative modes. Attendees manipulated the artwork in real-time via a custom-made physical UI. With each dial rotation, the on-screen content transformed revealing visual metaphors that underpinned inspirational insights from IBM customers already benefitting from watsonx.